EXPERIENCE

Over the past five and a half years I have been involved in a range of creative projects including two rebrands, over 20 marketing campaigns and ongoing social media and website content strategies to increase reach, engagement and conversions. I have been fortunate to work with companies, teams and stakeholders in a number of diverse industries including Fashion, Startups, Performing Arts, Creative Technology, Education, FMCG and SMEs.

CONTENT MARKETING COORDINATOR, QUT CREATIVE ENTERPRISE AUSTRALIA | JAN 2019 – PRESENT

Coordination of integrated marketing campaigns, social media and content curation, with a focus on quality and efficacy.

  • Managed 10+ strategic marketing campaigns that targeted diverse and segmented audiences, raised brand awareness and generated over 800 conversions (i.e. applications for programs and tickets to events).

  • Conducted audience research to develop campaign personas and insights which instructed highly targeted copy and creative development that increased user engagement. Audience segments included startups, SMEs, Fashion, creative tech, FMCG, agribusiness and students.

  • Led social media strategy and execution across YouTube, Instagram, Facebook, Twitter, Medium and LinkedIn, increasing overall user engagement and reach by 30% over a year. Strategy involved improved image/video quality, strong visual design using Adobe Creative Suite and targeted messaging.

  • Reported on monthly social media and website performance to revaluate content effectiveness and refine strategies.

  • Managed digital channels through development of a content calendar, and project management and scheduling tools (Asana and Sendible) to ensure effective time management.

  • Coordinated stakeholders including photographers, videographers, graphic designers and external agencies, to ensure proper briefing to meet marketing requirements.

  • Drove on-going content strategies across websites, social media, and eDM to increase user engagement and reach by showcasing program proof points and championing founders, mentors and partners. Strong focus on storytelling through videography, interviews, blogs and high quality photography which increased expressions of interest in business services.

  • Managed social media budget and spending.

  • Implemented conversion tracking with Eventbrite tracking links and Google Analytics to instruct marketing strategy.

  • Liaised with key stakeholders and teams within CEA and across QUT to ensure accurate communication and representation of CEA’s programs, offerings, experts, partners and ambassadors.

  • Assisted master brand strategy for the organisation, consulting with external partners such as QUT and ARUGA PR Agency.

  • Designed and curated monthly eNewsletter using Mailchimp.

  • Developed and maintained 6+ "sales funnel” websites on Squarespace and WordPress which enabled users to easily navigate complex information and increased web conversions. Included basic skills in HTML.

  • Social media event coverage of Fashion360 Showcase, Collider Accelerator Demo Day, Creative3 The Awards and Startup Bumper in Bangkok, Thailand.

  • Managed Marketing Assistant and Social Media Intern.

  • Assisted in micro-influencer marketing to increase brand awareness and target highly engaged niches.

MEDIA & MARKETING OFFICER, QUEENSLAND ACADEMY FOR SCIENCE, MATHEMATICS & TECHNOLOGY | APRIL 2015 – JAN 2019
Supported digital and traditional marketing campaigns, social media, brand management and publications with a focus on storytelling, enhancing the student experience and public positioning of the school.​

  • Led the artistic direction and content creation of 6 multimedia campaigns which increased student applications and attendance numbers at Open Days. Most notably, the 2018 Open Day campaign resulted in a 200% increase of people in attendance.

  • Organised promotion through internal-media and outdoor advertising agencies and PR channels i.e. Courier Mail, EPOCH Times, Families Magazine, GOA, ODNA etc. to target audiences and increase campaign reach.

  • Managed brand image and content for social media platforms, website and eDM using high-quality photography, video, copywriting and design (Adobe Creative Suite and Canva), which increased engagement.

  • Engaged ViaBrand, market research company for rebrand; partnered with professional photographers and videographers to build image portfolios; worked with Print Approach on print publications; and Blaze Advertising to book outdoor and print advertising for marketing campaigns.

SOCIAL MEDIA INTERN, QUEENSLAND PERFORMING ARTS CENTRE | JUN – SEP 2018
Assisted social media production by writing, curating and scheduling content. Utilised social media analytical tools to report on monthly activity.

  • Supported content curation (photography and videography) and editing (Photoshop and Premier Pro) to engage audiences and sell tickets to events, across social media platforms of Twitter, Facebook and Instagram with 22.8K Followers.