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Welcome! I'm an experienced brand manager, content marketing strategist, and integrated campaigns expert who champions the power of authentic storytelling to drive meaningful connections and tangible results. With a diverse background spanning industries like Fashion, Startups, Performing Arts, and FMCG, I've cultivated a unique skillset that blends creativity with strategic thinking.

In my most recent role as Brand Manager at Majans, I had the privilege of leading brand strategy, product development, and digital media management for the Bhuja & Infuzions snack brands. From securing ranging in major retailers to spearheading innovative product launches, I thrived on driving impactful initiatives that delivered measurable results.

One of my proudest accomplishments at Majans was the successful development of the Bhuja Snack Safari brand and product strategy, driven by deep insights garnered from shopper and consumption data. Presenting these insights at industry showcases positioned Majans as a leader in snacking innovation and fostered strong partnerships with key retailers.

Beyond my time at Majans, I've had the opportunity to work on a myriad of creative projects, including rebrands, marketing campaigns, and social media strategies. Whether it's crafting compelling narratives for individuals, products, or brands, I'm passionate about leveraging multimedia channels to showcase their unique value to wider audiences.

I firmly believe in the power of video as a storytelling medium, and I've had the privilege of leveraging this technique to create deeper, more meaningful connections between brands and their audiences. However, I also recognise that effective campaigns require a nuanced understanding of the audience, which is why I prioritise data-driven insights in all my endeavors.

My journey has been marked by agility, adaptability, and a relentless pursuit of excellence in fast-paced environments. Whether it's jetting off to Bangkok on short notice to capture content for Startup Thailand or representing Bhuja at industry conventions like ExpoWest Natural Products in the USA, I thrive on pushing boundaries and exploring new horizons.

Ultimately, my goal is to continue crafting killer brand and communication strategies that resonate with audiences and drive tangible business outcomes. If you're ready to elevate your brand's storytelling journey and growth, let's connect and embark on this adventure together!

What do my colleagues say about me?

"Eloise is an exceptionally talented marketer. With the rare ability to be both creative and analytical, Ellie comfortably plans, creates and measures campaigns for services, programs and events.


Her strategic approach enables Ellie to work across different industries, including fashion, creative tech, food and agribusiness and FMCG businesses from startups to SMEs to corporates. Adept at researching and creating customer personas, developing compelling messaging and imagery, Ellie has crafted phased campaigns to achieve awareness and educate target audiences to meet business objectives.


Ellie is a highly credible storyteller. She has a keen ability to bring out the best in her subjects through well-thought out interview techniques combined with her creative flair to produce compelling video and blog content. Utilising Google Analytics and social media performance metrics, Ellie iterates her campaigns, tweaking imagery, messaging and channels on an ongoing basis, and concludes with comprehensive end-of-campaign reports. Key insights are identified and utilised as part of her continuous learning approach to campaign management.

With maturity beyond her years, Ellie is the consummate professional. Dedicated, focussed and outcomes driven, she is by far the most outstanding graduate I have had the privilege of working with.


As a self-starter, resourceful and solutions focussed, Ellie is very much a team player. A safe pair of hands who always acts with integrity and respect."

- Karin Eisele, Head of Brand, Marketing & Communications, QUT Creative Enterprise Australia

"Eloise is a diligent worker who can take enormous pride in delivering outcomes above and beyond expectations. She is a team player who always provides her own innovative insights and strategic thinking to the project presented. Over the past year, Eloise has delivered exemplary outcomes to projects including mini film reels of CEA’s Fashion360 Accelerator designer journey, blogs and interviews with our fashion mentors, creating and managing the Fashion360 website, as well as accumulating data to analyse effective digital marketing strategies. It has been an absolute pleasure to have worked with Eloise and I will no doubt access her services in future years to come."

- Thuy Nguyen, Fashion Development Manager, QUT Creative Enterprise Australia
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